Integrated Marketing Campaign : Wunder

Business Objective

  • Accelerate userbase growth & activation in Manila
  • Differentiate category and brand positioning from ride-hailing


  • Users find the carpooling process cumbersome
  • Safety and perceived inconvenience , a barrier for carpooling among users
  • Existing users in Manila take pride in their network of carpooling friends


  • Acknowledge perceived inconvenience compared to private car/cab but It's Worth It(campaign theme) as it is way more cost effective and responsible
  • Integrated marketing approach using offline media(radio, outdoor, corporate activation) & online media(Facebook & YouTube)


  • 2.5x growth in weekly completed rides in Manila
  • 50% & 100% growth in weekly successful drivers & passengers respectively


Check out this great video